I, obviously, don’t remember because this happened in 1938 and I’m not THAT old, but…
~~~~~~
FDR needed a million dollars for polio research and asked Eddie Cantor to help.
Cantor said asking for dimes would be easier than asking for dollars.
By the end of the month, the White House had 2.68 million dimes, and the March of Dimes was born.
The receipts are the coins, the campaign, and a fundraising strategy that changed medical history.
Humble pie for anyone who thinks small donations can’t add up, because irony says a dime did what a dollar couldn’t.
They asked for pocket change and funded a movement. 🪙
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