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Never mix business with personal opinion politically. The premise that the closure is due to a lack of customers is incorrect. Minocqua Brewing Company owner Kirk Bangstad stated the Madison taproom will likely close because the Wisconsin Department of Revenue revoked its alcohol permits, not due to low sales. The state cited specific legal violations, including transporting beer from Illinois without required permits or paying excise taxes. The comparison to Bud Light is also misplaced, as that brand faced a consumer boycott for political reasons, whereas this brewery is facing regulatory enforcement. While Bangstad claims he is being targeted for his progressive politics and anti-Trump messaging—including the January 2026 "free beer" post—the Department of Revenue maintains the action is based on "fair and consistent enforcement" of alcohol laws. The brewery can continue operating while its appeal is pending, with a hearing scheduled for November 18, 2026.