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"𝐀𝐌𝐄𝐑𝐈𝐂𝐀𝐍 𝐂𝐀𝐓𝐓𝐋𝐄 𝐑𝐀𝐍𝐂𝐇𝐄𝐑𝐒 𝐀𝐑𝐄 𝐁𝐄𝐈𝐍𝐆 𝐂𝐑𝐔𝐒𝐇𝐄𝐃 — 𝐀𝐍𝐃 𝐍𝐎𝐁𝐎𝐃𝐘’𝐒 𝐓𝐀𝐋𝐊𝐈𝐍𝐆 𝐀𝐁𝐎𝐔𝐓 𝐈𝐓Double E Ranch CEO Emma Coffman just went on Katie Pavlich’s show and exposed a crisis that’s destroying American agriculture from the inside out.“𝘞𝘦’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘢𝘵 𝘧𝘦𝘳𝘵𝘪𝘭𝘪𝘻𝘦𝘳 — 𝘮𝘰𝘴𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘶𝘳𝘦𝘢 𝘵𝘩𝘢𝘵 𝘨𝘰𝘦𝘴 𝘪𝘯𝘵𝘰 𝘧𝘦𝘳𝘵𝘪𝘭𝘪𝘻𝘦𝘳, 𝘵𝘩𝘦 𝘱𝘳𝘰𝘮𝘪𝘯𝘦𝘯𝘵 𝘪𝘯𝘨𝘳𝘦𝘥𝘪𝘦𝘯𝘵, 𝘵𝘩𝘢𝘵’𝘴 𝘨𝘰𝘪𝘯𝘨 𝘶𝘱. 𝘞𝘦’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘢𝘵 𝘭𝘢𝘣𝘰𝘳 𝘴𝘩𝘰𝘳𝘵𝘢𝘨𝘦𝘴, 𝘤𝘰𝘴𝘵 𝘰𝘧 𝘧𝘦𝘦𝘥 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘶𝘱. 𝘌𝘷𝘦𝘯 𝘪𝘧 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘧𝘪𝘯𝘥 𝘭𝘢𝘯𝘥, 𝘵𝘩𝘦 𝘤𝘰𝘴𝘵 𝘱𝘦𝘳 𝘢𝘤𝘳𝘦 𝘥𝘶𝘦 𝘵𝘰 𝘶𝘳𝘣𝘢𝘯 𝘦𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯 𝘪𝘴 𝘢𝘭𝘴𝘰 𝘨𝘰𝘪𝘯𝘨 𝘶𝘱”The squeeze is brutal: 𝐢𝐧𝐩𝐮𝐭 𝐜𝐨𝐬𝐭𝐬 𝐚𝐫𝐞 𝐬𝐤𝐲𝐫𝐨𝐜𝐤𝐞𝐭𝐢𝐧𝐠 while ranchers are competing against 𝐟𝐨𝐫𝐞𝐢𝐠𝐧 𝐛𝐞𝐞𝐟 𝐭𝐡𝐚𝐭 𝐢𝐬𝐧’𝐭 𝐥𝐚𝐛𝐞𝐥𝐞𝐝 𝐚𝐬 𝐟𝐨𝐫𝐞𝐢𝐠𝐧 in American grocery stores.“𝘍𝘰𝘳𝘦𝘪𝘨𝘯-𝘳𝘢𝘪𝘴𝘦𝘥 𝘣𝘦𝘦𝘧 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘯𝘪𝘵𝘦𝘥 𝘚𝘵𝘢𝘵𝘦𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘭𝘢𝘣𝘦𝘭𝘦𝘥 𝘢𝘴 𝘧𝘰𝘳𝘦𝘪𝘨𝘯-𝘳𝘢𝘪𝘴𝘦𝘥 𝘣𝘦𝘦𝘧. 𝘈𝘯𝘥 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘪𝘧 𝘈𝘮𝘦𝘳𝘪𝘤𝘢𝘯𝘴 𝘬𝘯𝘦𝘸 𝘵𝘩𝘢𝘵 𝘢𝘯𝘥 𝘤𝘰𝘶𝘭𝘥 𝘴𝘦𝘦 𝘢 𝘳𝘢𝘪𝘴𝘦𝘥-𝘪𝘯-𝘈𝘮𝘦𝘳𝘪𝘤𝘢 𝘭𝘢𝘣𝘦𝘭, 𝘵𝘩𝘦𝘺 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘮𝘰𝘳𝘦 𝘱𝘳𝘰𝘯𝘦 𝘵𝘰 𝘣𝘶𝘺𝘪𝘯𝘨 𝘈𝘮𝘦𝘳𝘪𝘤𝘢𝘯 𝘣𝘦𝘦𝘧”The Mandatory Country of Origin Labeling (M-COOL) law that 𝐮𝐬𝐞𝐝 𝐭𝐨 𝐫𝐞𝐪𝐮𝐢𝐫𝐞 𝐥𝐚𝐛𝐞𝐥𝐬 was struck down after Canada and Mexico challenged it at the World Trade Organization. Since then, 𝐢𝐦𝐩𝐨𝐫𝐭𝐞𝐝 𝐭𝐫𝐢𝐦 𝐛𝐞𝐞𝐟 — primarily used in hamburger, the #1 consumed beef product in America — has flooded the market with no labels.As of 𝐉𝐚𝐧𝐮𝐚𝐫𝐲 𝟐𝟎𝟐𝟔, a new voluntary “Born, Raised, and Harvested in the USA” labeling program launched (USDA). Meanwhile, U.S. cattle herds have shrunk to 𝐭𝐡𝐞𝐢𝐫 𝐬𝐦𝐚𝐥𝐥𝐞𝐬𝐭 𝐬𝐢𝐳𝐞 𝐬𝐢𝐧𝐜𝐞 𝐭𝐡𝐞 𝟏𝟗𝟔𝟎𝐬 (USDA Cattle Inventory Report), and the average age of an American farmer is 𝟓𝟖 𝐲𝐞𝐚𝐫𝐬 𝐨𝐥𝐝 (USDA Census of Agriculture).Data centers are poaching agricultural workers with 𝐡𝐢𝐠𝐡𝐞𝐫 𝐩𝐚𝐲𝐜𝐡𝐞𝐜𝐤𝐬 𝐚𝐧𝐝 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐬𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 that ranching simply can’t match.𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝐫𝐚𝐧𝐜𝐡𝐞𝐫𝐬 𝐟𝐞𝐞𝐝 𝐭𝐡𝐢𝐬 𝐜𝐨𝐮𝐧𝐭𝐫𝐲. 𝐈𝐭’𝐬 𝐭𝐢𝐦𝐞 𝐭𝐡𝐢𝐬 𝐜𝐨𝐮𝐧𝐭𝐫𝐲 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐟𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦."