photo #8726477

From 1931-1969 the HELMS truck toot-tooted it's way around Southern California neighborhoods. Paul Helms was a retired banker when he created the novel concept of bringing the experience of baked products 'daily at your door' and an EXPERIENCE it was! The trucks played a distinctive whistle and smelled like a bakery factory on wheels! A smell so fresh and pungent one could almost outline every doughnut, pastry, and loaf of bread from their living room! Their glazed donuts were the specialty at 5 cents each. Kids looked forward to the Helms truck as much as the Ice Cream truck. They offered over 150 different products only available via the Helm's delivery truck. Helms distributed placards a blue 'H' to place in windows so the truck would know to stop at a certain house. This top photo is the yellow truck I remember, never knew what we had until it was gone, right?