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Hershey’s famous “Christmas Bells” commercial debuted in December 1989. The first ad featured Hershey’s Kisses as a handbell choir performing “We Wish You a Merry Christmas.” The 15-second stop-motion animation showed red and green foil-wrapped Kisses conducted by a silver Kiss, ending with a red Kiss wiping its brow. John Dunn, then Hershey’s Kisses brand manager, conceived the idea while working with Ogilvy & Mather and Colossal Pictures. In 2012, Hershey’s updated the ad with CGI animation for high-definition viewing, later modifying the closing slogan in 2019. A recent 2020 version incorporating live-action faced backlash, prompting Hershey’s to air both versions simultaneously. This is The Hershey Company’s longest-lasting commercial in its history. ‍