photo #9161377

The 1938 Friis Coffee Pot CarThe 1938 Friis Coffee promotional vehicle is a classic of Danish commercial design. Built using a Ford chassis, the car featured a custom body shaped like an enormous silver coffee pot. The side of the vessel carried the slogan reminding the public to buy Friis Kaffe. This mobile advertisement was complete with a prominent spout and a large handle, making it impossible to miss as it cruised through Danish towns. While the text you noted says Fries, the actual brand name was Friis, which was one of the most recognizable coffee labels in Denmark at the time. It remains a testament to an era when brands used physical, oversized replicas of their products to capture the curiosity and loyalty of potential customers.