Judy Gilford
on January 23, 2026
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During an interview at the World Economic Forum in Davos Switzerland, Jasmin Hume, founder of Shiru, a company using AI to develop sustainable alternative food ingredients, and expert speaker said RFK Jr’s food industry reforms of cutting out food dyes and synthetic additives will ultimately hurt the consumer because the food will not have proper nutritional value:
“Right now, the food industry is under an unprecedented amount of stress. There are increasing and ever-evolving consumer expectations in terms of the foods that they’re purchasing and prioritizing. In the United States, there’s been a lot of talk recently from Make America Healthy Again and how we need to take a really close look at some compounds, like synthetic additives and dyes, that have been in the food system for many decades now in the United States, maybe not in other countries, that are now coming under scrutiny. It’s really, really difficult to be able to do that level of reformulation and not to mention the regulation that has to happen at the same pace. So if you’re taking all these ingredients out of these food products, what are you going to put in? In the United States now, simultaneously, this is governed by the FDA under the generally regarded as safe, the GRAS process. And the administration is evaluating whether we are going to remove the opportunity for private companies to self-regulate ingredients, which has been the case up until now. That’s going to create a massive backlog in regulatory capabilities and review that I can’t even understand or fathom how they’re going to get through that. It is going to impact the consumer. The consumer is going to suffer here because the foods are not going to be delivering the nutrition and value that we expect and require. And it’s going to injure industry. It’s going to injure the planet as well.”
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