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The most successful psyop in human history wasn’t what happened in 2019. It happened in 1944. That was the year General Foods launched a marketing campaign that would change human biology forever. They coined a phrase you have heard your entire life: "Breakfast is the most important meal of the day." Before this moment, eating habits were simple. For 200,000 years, humans were opportunistic eaters. We woke up hungry. We hunted on an empty stomach. We ate when we killed. It was biological. It was sporadic. It worked. Then, the script changed. Suddenly, we were told that if we didn't eat immediately upon waking, we would fail. Why did we switch? Did our metabolism change in 1944? Did humans suddenly require processed grain at 8:00 AM to survive? No. Food companies realized the hunter-gatherer lifestyle had a fatal flaw. Fasting is free. Your body’s natural ability to burn fat for fuel generates zero revenue. That makes it terrible for their bottom line. Breakfast, on the other hand, is a guaranteed daily transaction. But they could not just say, "Eat more so we get rich." So they attacked the empty stomach. They introduced a new angle. The "Fuel" Myth. They told you that your body is a car, and breakfast is the gas. They told you that skipping a meal was "unhealthy." This is scientifically false. Your body performs better in a fasted state ("Hunter Mode"). Evolution designed you to be sharpest when you are hungry, not when you are digesting all the time. But the lie felt true. A highly efficient, fat-burning metabolic state was reframed as "starvation." A sugar-heavy, insulin-spiking morning meal was reframed as "responsible." It is no coincidence that metabolic disease, diabetes, and obesity all skyrocketed the moment humans adopted this "Three Meal" structure. Everything in our society was created by a story. Breakfast is a story! Most people live their entire lives inside stories written by other people. If you want to be a Movement Maker, you must step outside the script. You have to realize that "Normal" is just a story that sold well. To build a movement, you cannot just accept reality. You have to question it. And then you have to write a new one. Don't just sell a product. Sell a new way of seeing the world. 🎩 #Andre