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They promoted the man she trained and paid him double so at 45, she quit, and built a billion-dollar empire that gave women what she’d been denied. In 1963, Mary Kay Ash sat at her kitchen table in Dallas, Texas, writing what she believed was a book. She had spent twenty-five years in direct sales. First at Stanley Home Products, then at World Gift Company. She built territories across forty-three states. She trained countless employees. She earned a seat on the company’s board of directors. None of it protected her. Twice, she watched men she personally trained get promoted ahead of her. The second time, that man was paid twice her salary. “Those men didn’t believe a woman had brain matter at all,” she later said. “I learned that as long as men believed that, women would never truly have a chance.” So she resigned. And she began writing down everything she had learned. The book was meant to be advice for women trying to survive a business world that refused to see them. But as Mary Kay drew two columns on her yellow pad one listing everything that was broken in her past companies, the other describing what a perfect company would look like she realized the truth. She wasn’t writing a book. She was designing a business. All she needed was a product. For years, she had used an exceptional skin cream developed by a woman whose father had worked as a tanner. The formula came from that unlikely trade. Mary Kay purchased the rights. She had her product. She had her plan. And she had a partner her second husband, George Hallenbeck who would manage operations while she focused on people. They invested everything they had: $5,000. The opening date was set for September 13, 1963. One month before launch, George collapsed at the breakfast table while reviewing the final balance sheet. He died of a heart attack. Mary Kay was shattered. Her lawyer urged her to walk away. Her accountant agreed. A forty-five-year-old widow had no business starting a cosmetics company. Mary Kay opened it anyway. On September 13, 1963, “Beauty by Mary Kay” opened in a small Dallas storefront. Her youngest son, twenty-year-old Richard Rogers, stepped into the role George was meant to fill. Her oldest son, Ben Jr., provided the original $5,000. The company launched with one shelf of pink-packaged products and nine beauty consultants. First-year sales: $198,154. It was only the beginning. What set Mary Kay apart wasn’t just the quality of her products. It was her philosophy. She built her company on three priorities: God first, family second, career third. She believed women shouldn’t have to choose between ambition and motherhood. She created a system that allowed women to work from home, control their schedules, and earn based on effort—not gender. And she believed deeply in recognition. Years earlier, Mary Kay had won a major sales contest at Stanley Home Products. Her reward? An underwater flashlight. For one of the strongest performances of her career. She promised herself her company would never reward excellence with insult. She introduced what she called “Cinderella Gifts” luxuries women would never buy for themselves. Diamond jewelry. Fur coats. All-expense-paid trips. Then came the symbol. In 1967, Mary Kay walked into a Cadillac dealership in Fort Worth. She was tired of being cut off in traffic while driving her black car. She held up her pale pink makeup palette and said, “I want a Cadillac this color.” The dealer hesitated. Then he agreed. When she drove that pink Cadillac through Dallas, everything changed. Drivers noticed. They yielded. Consultants asked how they could earn one. Mary Kay knew instantly. In 1969, she awarded the first five pink Cadillacs to top sales directors at the annual seminar. The room erupted. The pink Cadillac became a rolling declaration of achievement. General Motors eventually created a custom shade Mary Kay Pink Pearl. Today, thousands still glide across American highways.