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Cracker Barrel’s $700+ MILLION “rebrand” disaster is officially blowing up in their face — earnings are tanking.After gutting their iconic look, ditching their classic logo, and trying to chase a crowd that never wanted farmhouse-chic brunch vibes… the numbers are in.And they’re BAD:📉 1Q 2026 Earnings: –5.7%📉 Restaurant Sales: –4.7%📉 Retail Store Sales: –8.75%📉 Stock Price: DOWN 47.49% YTDThis is a full corporate face-plant.Even the CEO, Julie Masino, had to admit they’re facing “unique and ongoing headwinds,” adding:“Our recovery will take time… we are confident we will regain momentum.”Translation: We blew hundreds of millions trying to be something we’re not, and now we’re hoping customers forgive us.Analysts aren’t being subtle either:Cracker Barrel removed the old man and rocking chair from the logo — a move customers hated.They spent a fortune turning rustic comfort into sterile, white-washed “farmhouse chic,” only to realize…“Turns out farmhouse chic is not what Cracker Barrel patrons seek.”Customers liked the old look: dark wood, country clutter, and grandma-core comfort. Instead, corporate chased TikTok trends and ended up burning $700M+ while the brand cratered.Now revenue is falling across every part of the business — food, retail, foot traffic, and stock value.This is what happens when a company abandons the people who kept it alive. Cracker Barrel didn’t need a rebrand.It needed to stop trying to impress people who would never go there in the first place.