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🚨 TARGET JUST LAUNCHED A NEW POLICY — AND EMPLOYEES HATE IT, SHOPPERS AREN’T BUYING ITTarget rolled out something called the 10–4 Policy.Here’s how it works:👀 At 10 feet: Employees must wave, smile, make eye contact — “midwest nice,” whether they feel like it or not.👋 At 4 feet: They MUST initiate a warm, friendly conversation with you. Forced. Mandatory. Corporate-approved friendliness.---From FOX5 report:Reporter: So this is basically the 10–4 policy from Target. It's effectively a happiness policy. Here's how it's going to work. I am 10 feet away from the camera. If I was a store employee and I saw you coming in, I would wave, I would say hi, I would kind of make eye contact with you, make sure we're seeing each other, not really interrupt you. If I am now 4 feet away, which would bring me right here, quite up close, I am to interact with you and start a warm and friendly conversation. 10 feet to 4 feet. 10–4. Now, according to Target, they say they know that they are in a race for your dollars ahead of the busy holiday shopping season and the latest sales figures show that sales have dropped. So they're trying to figure out a way to boost those numbers. They're hoping that a healthy dose of Midwest nice pushes them over the line. But you have to wonder if this new 10–4 policy may backfire at least from a PR perspective.Mark DiMassimo: I think when you release your rules for how your disgruntled employees should treat their guests, you're preparing the guests for some really awkward and sort of false, forced interactions. And so I think it's gonna, at least in the short run, increase the discomfort that people feel when they walk into the store, because things will feel off.Reporter: And that was Mark DiMassimo. He is a marketing expert. So, meantime, shoppers here at the Clifton Target say they haven't noticed a difference and while it's nice to be nice, they would actually just prefer to get on their way.Shopper 1: I didn’t notice much.Reporter: Would it bother you if they were doing that? How would you kind of approach that?Shopper 1: I mean, I think it's a good thing. I mean, I would always try to be nice to people, especially if I'm running a business.Reporter: What does it say to you that a company needs to tell their employees to be nicer?Shopper 2: I guess they gotta get new people. I mean, if you gotta tell somebody to be nice, I mean, that’s not how it works then, right?Reporter: Were they nicer?Shopper 3: No.Reporter: Did anybody make eye contact with you?Shopper 3: We didn’t talk to anybody today at the store really. We just kind of got in and got out.Reporter: So the reason I ask is because they implemented this new policy where they're supposed to make eye contact with you, they're supposed to smile at you and make sure you notice it, they're supposed to be nicer to you.Shopper 3: Oh. Ah yeah, no we didn’t notice anything different.Reporter: To be clear, no one said that anybody was mean inside the store. It's not like, you know, employees are throwing things at them or anything. That wasn’t the case. It’s just that they didn’t notice more kindness than they normally would. I also went inside, I roamed those aisles, Steve and Natasha. I tried to make eye contact with Target employees to see if maybe I could like spur the interaction. Didn’t happen. I smiled, I said hello. They again were kind back, but this wasn’t an employee-first conversation or interaction.