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Many people enjoy flavoring their coffee with a little bit of sugar or cream. But did you know that some individuals substitute salt for these two? Many refer to this as the "Alton Brown trick," named after  renowned cookbook author and chef Anton Brown who explains that salting coffee reduces its bitterness.The use of salt can reduce bitterness, which is beneficial not only for those with a sensitivity to bitter flavors but also for those who prefer sweeter beverages. Many people find that a drink with a salty aftertaste is more enjoyable than one that is too bitter because of the salt's moderating effect on the flavor.