NEWS FLASH: The Frankmobile badging is dead and the Wienermobile rides again!Good news today for fans of tube-shaped meat: Following a springtime rebrand as Frankmobiles, Oscar Mayer, the Chicago-based purveyor of 100 percent beef hot dogs and other pressed meat products made from parts people don’t like to talk about, has changed the name of its classic road-going marketing machines back to Wienermobiles—the name they held for 87 years.The name change to Frankmobiles back in May coincided with a new recipe, rumored to be made from 500 percent beef—but certainly not from people named Frank. Oscar Mayer revealed the change back to Wienermobiles on September 27, where one of the vehicle’s drivers, known as a Hotdogger, called her time with the Frankmobile “franking righteous.” We missed our American icon.
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