Speed to Lead — and Speed to Everything — Wins in Real Estate
In real estate, speed isn’t just an advantage — it is the difference between winning the client and losing the opportunity. Whether it’s ... View MoreSpeed to Lead — and Speed to Everything — Wins in Real Estate
In real estate, speed isn’t just an advantage — it is the difference between winning the client and losing the opportunity. Whether it’s a new online lead, a referral, a sign call, or a text from a potential buyer, the agent who responds first almost always earns the business. People don’t wait anymore; if you don’t answer, they move on to the next agent who will.
Speed doesn’t only apply to leads. It applies to writing offers quickly, scheduling showings immediately, delivering comps fast, and following up before someone else does. The modern client expects urgency, clarity, and availability — especially in a competitive market.
And the simplest success principle is still the most ignored one: answer your phone. Deals are lost every day because an agent let a call roll to voicemail or waited to “get back later.” Later is too late in this business.
Speed shows professionalism, hunger, and respect for the client’s timeline. If you want more conversions, more referrals, and more closings — move faster than the competition. Your income is directly tied to how quickly you act when opportunity knocks.
In this business, the first one to respond is usually the one who gets paid.