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Dennis McMillin

Male. Lives in United States.

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A good man is a violent man who can stay good until he is forced to become violent.

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Dennis McMillin

21 hours ago

Fake Food, Real Consequences: Why Lab-Grown and Imitation Protein Companies Are Failing Over the past few years, an increasing number of lab-grown and imitation protein companies have promised to “di... View MoreFake Food, Real Consequences: Why Lab-Grown and Imitation Protein Companies Are Failing Over the past few years, an increasing number of lab-grown and imitation protein companies have promised to “disrupt” animal agriculture. Their pitch has been slick: startups backed by venture capital claiming they can replace real meat with lab-made substitutes while saving the planet in the process. However, behind the headlines and hype, the reality is much less impressive and far more troubling for consumers, investors, and America’s livestock producers. At AGPROfessionals, we have been paying attention because many of them are not merely offering alternatives. They are openly hostile to animal agriculture, frequently aligning themselves, financially and ideologically, with animal rights and animal liberationist groups that have stated goals of eliminating livestock production altogether. That hostility, combined with failing business models and misleading environmental claims, demands closer examination. A Business Model That Simply Doesn’t Work The cultivated meat sector is unraveling under its own weight. Even industry insiders now admit what livestock producers have long known: these companies cannot survive as standalone businesses. A January article in MeatingPlace noted that a former cultivated meat CEO publicly described the sector’s business model as “broken,” urging remaining companies to sell their technology to established animal protein companies before they collapse entirely. He stated bluntly that cultivated meat startups “will not survive” on their own and have “no other alternative” if they want to avoid failure. That assessment is already unfolding in real time. Believer Meats, formerly known as Future Meat Technologies, raised over $390 million from investors and was once considered one of the industry’s most promising companies. In late 2025, it suddenly shut down operations, laid off employees, and abandoned a newly built U.S. facility after exhausting its cash reserves. The collapse affected more than just investors. Believer Meats left behind over $34 million in unpaid construction bills, leading to lawsuits and raising serious questions about financial management in the sector. This pattern of large capital inflows followed by abrupt failures is becoming the norm, not the exception. What’s Really in These Products? Lab-grown and imitation protein companies often market their products as “clean,” “safe,” or “transparent.” However, many of these foods depend on proprietary growth media, additives, and processing methods that consumers cannot independently assess. A comprehensive peer-reviewed review of cultured meat research found that large-scale production requires complex growth factors, hormones, and highly refined inputs, many of which raise unresolved questions about long-term health effects and nutritional equivalence. The review also states that controlling micronutrients like iron and vitamin B12, naturally found in real meat, remains an unresolved challenge. Unlike real meat produced by livestock, where the ingredients are clear, pure, and made by nature, many lab-grown products depend on formulations shielded from public disclosure as “trade secrets.” Consumers are effectively being asked to trust what they cannot see, verify, or fully understand. The Environmental Claims Don’t Hold Up Perhaps the most persistent claim made by fake food companies is that their products are better for the environment than beef, poultry, and dairy. That claim falls apart under serious scientific scrutiny. Researchers at the University of California, Davis found that lab-grown meat produced using current methods may have a carbon footprint four to 25 times higher than retail beef, largely due to the high energy demands associated with pharmaceutical-grade production processes. The study concluded that cultivated meat is “not inherently better for the environment” and may actually be worse in real-world conditions. Similarly, a broad scientific review found no consensus that cultured meat offers climate benefits over conventional livestock production, especially when long-term greenhouse gas dynamics and energy use are taken into account. In contrast, real livestock systems are those that continuously improve efficiency, animal care, and land stewardship. They already deliver nutrient-dense food while supporting rural economies and responsible land management. A Manufactured Narrative, Not a Food System Solution Despite their repeated failures, many of these companies continue to promote aggressive messaging that attacks farmers and ranchers instead of competing honestly in the marketplace. Some executives and funders maintain direct ties to animal rights organizations that have openly declared their goal to end animal agriculture entirely. This is not about consumer choice. It is about controlling the narrative, using misleading claims, borrowed terminology, and ideological pressure to undermine the livelihoods of real producers who feed this country. Where AGPROfessionals Stands AGPROfessionals fully supports consumers' right to choose what they eat. If someone wants to buy plant-based or lab-grown products, that is their choice. Our concern is with false claims, misleading environmental narratives, and coordinated attacks on animal agriculture that threaten the legacy and livelihoods of our clients. Real food comes from real livestock, raised by real producers who are constantly improving sustainability, animal welfare, and transparency. Fake food companies have had their opportunity. The money is spent. The promises haven't been kept. And the facts are finally catching up.

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