I mean, everyone is entitled to their own beverage preferences. But Bud Light (AB) had no idea what it HAD. A legacy consumer base that would have EASILY rode with them for decades - all they had to d... View MoreI mean, everyone is entitled to their own beverage preferences. But Bud Light (AB) had no idea what it HAD. A legacy consumer base that would have EASILY rode with them for decades - all they had to do was keep things the same. They'll be just fine - even if it's catering to a much different (and smaller) base.