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Big Food and Big Pharma aren’t in the game to keep you healthy—they’re in it for the profits.Take something as simple as “rhubarb pie & custard” flavor. Real rhubarb is tart, complex, expensive to work with. So what do they do? Pump it full of artificial strawberry flavoring (cheaper, sweeter, hits the bliss point every time) while barely using any actual rhubarb. Check the ingredients list next time—strawberry is usually higher up than rhubarb. That’s not an accident; it’s engineered palatability.And now that new weight-loss drugs (GLP-1 agonists like Ozempic and Mounjaro) are actually helping millions ditch ultra-processed snacks and sodas, the food giants are in full panic mode. Internal documents and earnings calls are leaking: they’re openly telling their R&D teams to “defend share” by making junk food even more hyper-addictive—more sugar-fat-salt combos, new flavor enhancers, next-gen emulsifiers that bypass satiety signals entirely.They’re not feeding you. They’re hacking your brain’s reward system and charging you for the privilege.Look at the ingredients. Follow the money. Protect your family.Veritas.