The image shows a temporary rebranding of Maxwell House coffee to "Maxwell Apartment" as part of a marketing campaign. The campaign is a tongue-in-cheek effort that acknowledges the current economic climate and housing market. Maxwell House is offering a "12-month lease" of "Maxwell Apartment" coffee, which is a year's supply of the same Maxwell House Original Roast Ground Coffee for a discounted price. The offer includes four 27.5-ounce canisters of the rebranded coffee and an official "lease" to sign. The campaign is a way for the company to highlight the value of its coffee, suggesting that drinking it at home can help consumers save money.
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