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This is already having a negative impact on #instagram outside the US and is receiving next to no coverage domestically in the US. "The unskippable ad break will display a countdown timer when it's active, and users will not be allowed to scroll past the ad while the timer ticks down" It continues to be an issue for #youtube with increasing user complaints about their roll out of it, but it seems these larger platforms don't care about providing as quality user experience as much as advertising revenue. But unlike YouTube, Instagram has strong direct competition that doesn't engage in this kind of forced viewing of ads. It could prove to be the eventual undoing of the platform. #allaboutmoney #advertising #negativebacklash https://www.rappler.com/technology/social-media/instagram-confirms-testing-unskippable-ads/?