Jon Scott
on March 20, 2023
2 views
ADDICTION
The biggest ambition of business people is to be "addictive" to customers. Then there will be no more marketing, no more advertising, no more promotions, nothing more to do. Only sales and sales only. Once the customer is "addicted", there is no need to take care of the customer. The addicts kept coming to buy obediently. But if you're addicted, buy it for life.
Nowadays, every business industry is following that ambition.
Soft drinks are addictive, cigarettes are addictive, shopping is addictive, brand name brands are addictive, and even sex is addictive.
The most famous addictive business is opium. As governments ravaged opium-growing areas, the industry quickly adapted as a synthetic drug. When the opium is gone, there is the drug. Because of the large profit, it is still consistent with the addictive path for customers.
Many people mistake the addictive business as a "killer" industry. But that's not it. The addicts must be alive to support the addictive business. They didn't kill anyone, maybe just accidental overdoses.
The emerging star of the era was the pharmaceutical business. This industry also put on a shirt of compassion, saving humanity, saving people from suffering. But new drugs can also be addictive at any time, at the most reasonable time. Let the addict be both addicted and grateful at the same time. And properly protected by law, not hiding like drug dealers.
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Allen Book
Have to keep gravy train rolling.
March 20, 2023