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??????CAN YOU HEAR US???????DISASTER - VIEWERSHIP FOR NBA FINALS FINALE CRASHES NEARLY 70%On a night when the NBA broadcast its most important game, you would think that the league would own the night. That, once again, turned out to not be the case. The viewership numbers for the sixth and final game of the NBA Finals are in, and they are atrocious. Game 6 drew, at its peak, 6.028 million viewers. To put that in perspective, Game 6 of the 2019 NBA Finals, which included a team from Canada and did not include LeBron James, drew 18.34 million viewers. Those figures represent a 66 percent drop. The heavy viewership losses are consistent with disastrous viewership numbers from the first half of the series when games one through three drew consecutive, historically low numbers. Indeed, the low numbers are consistent with an entire season of bad television viewership performances. The NBA restarted its season, after a five-month hiatus due to the coronavirus, by making social justice messaging and imagery a centerpiece of their television broadcasts. That messaging was greeted with historic drops in ratings, drops largely due to fan dissatisfaction with the overtly political nature of the games.